How Dustin Stout Rocks Social Media Scheduling with Social Templates

How Dustin Stout Rocks Social Media Scheduling with Social Templates So you created a blog post. Good for you! If you’re anything like me, you’ve probably spent close to eight hours writing that literary masterpiece. You’ve got the perfect headline crafted, you’ve got great visuals sprinkled throughout the post, and you’ve probably got some great quotable moments throughout it just dying to be tweeted out. There’s only one thing left to do–schedule out all your social media promotion. Even the most brilliant and savvy social media managers dread this task. Why? Because it’s a crap-ton of work. And the more savvy you are, the more work you know it is to schedule the right posts, at the right times, on the right networks. But, dear friends, you no longer need to dread this arduous and tedious task. Our good friends at have liberated us from the tyranny of mass social status scheduling. With this one, glorious feature, you and I can be 1,000% more productive (rough estimate) at scheduling our literary masterpieces to be promoted on the social interwebs. In this post, I’m going to show you a handful of ways my team and I are taking advantage of a feature called Social Templates in the most effective ways possible. Following these tips and strategies will help you and your team save dozens (dare I say, hundreds) of hours and make your social promotion more effective. Heres how to use Social Templates in @like @DustinWStout from @warfarepluginsBefore I go straight into how we build our social templates, there’s a few things I think everyone needs to understand about the thought process behind them. Understand This: Every Network is Different One of the first things I often teach when talking about social media marketing is that you must never have a shotgun mentality. Forget trying to â€Å"spray and pray† one message across all the networks- it simply won’t work. Your content will sink, and your followers will tune you out. Each social network has its own culture and you need to treat it accordingly. A message you share on Twitter will not have the same success on Facebook or Google+. And a post that does well on Pinterest will not do as well on Reddit. The platforms serve different audiences with different content expectations and intents. Social platforms serve different audiences with different content expectations and intents.Suffice to say, you need to understand what types of content expectations the audience on each network has and then craft your messages accordingly. Understand This: Timing is Crucial and Different for Every Network There are two types of ideas I want you to understand here: Network posting volume Network peak hours Network Posting Volume Firstly, let’s take a look at what I mean when I say â€Å"Network Posting Volume†. Basically, each social network has a different tolerance for how much content should be shared in a given day. This is also referred to as posting frequency. each social network has a different tolerance for how much content should be shared in a given day.Some social networks naturally have an expectation of lower posting frequency while others have a higher posting frequency. Twitter, for example, is probably the highest volume social network. You can post 15-20 times a day and still be considered a â€Å"low-volume† tweeter in some circles. So for the sake of simplicity, our team has decided to list out each network and its daily posting frequency (or volume). Now, the given here is, of course, how much can your specific audience tolerate? Always run all these types of generalizations through your own audience filter. But if you don’t know where to start, this is a good place to do so. Now, the important thing to understand here as well, is that in the long-term promotion sense, lower-volume means you need to spend more time between resharing the same things. We’ll keep this in mind when we get to building our social template. Recommended Reading: Using Social Templates to Promote Your Content Faster What Are Peak Hours? In addition to each network’s volume you need to know when your social audience is most active. This will vary depending on your audience, so I’m not going to give one of those â€Å"Perfect Time to Post† tips. Instead, I highly recommend you use tools like Buffer’s Optimal Scheduling tool  or s Best Time Scheduling feature. Or go through s own epic blog post about the subject. Now, having covered these considerations, it’s clear that the task of content promotion is not an easy one. When you publish an epic blog post and you want to maximize its reach with your social networks you need to think about: How to craft a message unique for each social channel What time(s) to post it on each network for optimal reach How many times you need to share it on each network and how frequently to reshare it In the old days (as in a few months ago) this process would add an extra hour or more to the production of every single blog post. Not anymore. Setting Up ’s Social Templates for Maximum Effectiveness When announced Social Templates, it was like the heavens opened. I instantly saw that we were now able to maximize our content promotion with efficiency. I’m going to show you how we’ve broken down our own social templates. And all the efficiency geeks said: On top of being efficient with your promotion, we also want to be as effective as we can, being sure to create templates that will change based on the type of content we are promoting. Step 1: Know Your Content Categories Before you create a template, it’s important to know what categories of content you’re creating. If you follow a strict set of categories for your blog posts, this should be easy. You will want to create a different social template for every Category you post to. For example, here’s what ours look like on the Warfare Plugins blog: New Blog Post: Social Media New Blog Post: Content Marketing New Blog Post: WordPress New Blog Post: Blogging The reason for this is because your social templates will likely include posting to Pinterest Boards, Facebook Groups, or other targeted social channels. Having a template for each category means you don’t have to go in and specify the Board or Group for those specific channels every time- it’s already in place. So, for example, our New Blog Post: Social Media template has only Social Media Pinterest boards and Facebook Groups that get posted to. This takes one more step out of the equation when we go to apply the template to a new blog post. Step 2: Set Your Helpers Helpers were a real game-changer for us as well. Being able to set up our templates with custom-built helpers means we only have to write the message one time and have it applied to all the corresponding social media posts. The helpers we use are consistent across pretty much all of our templates (which also makes possible the duplicating of templates mentioned previously). I’ve come up with an â€Å"anatomy† so to speak of social messages. This was adapted from my own Anatomy of a Perfect Google+ Post. Our text helpers are as follows: {title} the title of the blog post {lead} usually an introductory sentence/paragraph at the beginning of the post that draws the reader in {summary} a brief summary of the post and what someone will get out of reading it {question} a question that is answered by the blog post {quote} a good quote from the article {pin-desc} a description specifically crafted for Pinterest {tweet} a custom tweet for the post {hashtag-1} most relevant hashtag for the article {hashtag-2} second most relelvant hashtag for the article From these 9 text helpers we can now create an infinite amount of social messages. For our templates, this usually means 29 different messages sent out over the first 30 days. There are then also a handful of Image Helpers that are applied to each template: {feature-img} the featured or primary image {pinterest-img} a Pinterest-optimized image (7351102) {pinterest-alt} an alternate Pinterest-optimized image (so we’re not pinning the same exact thing every time {quote-img} an image that features the quote we’ll use in our {quote} text helper {question-img} an image that features the question from the {question} helper {utility-img} if a blog post has a tutorial, infographic or some sort of utlitiarian image included {gif} because every goog blog post should have at least one animated gif Now, you may not always have every single one of the above types of images for every blog post, and that’s okay. You can always just use the same image multiple times for different helpers. These serve more as a guide rather than absolute necessity. Here is a hypothetical example of what a blank social template looks like in . Step 3: Schedule the Messages This is the most time-consuming step, but ultimately will save you the most time. After you do this, you never have to worry about scheduling your promotion ever again. The way we did it is we took one social network at a time and scheduled all of those out over the first 30 days. Then we went back through and did the next network. I won’t spend time telling you what times work best or what volume you should post for each network. s Lance Hendrickson already did a fantastic job at putting together a Social Media Posting Schedule Kit that I, myself, actually used as a starting point. So if you don’t know where to start with your audience, use that. You can always edit the templates later if you want to refine it based on your own results with your audience. How Will You Use Social Templates? With ’s new social templates, our content marketing game has been revolutionized, and yours can too. Not only can you save literally hundreds of hours of scheduling and planning time, but you can be more effective at it. Spend the time you’ll be saving wisely. Use it to engage with your communities and learn how to better serve them. The better you serve them, the more everyone will thrive.

Successes and Failures of Détente in the Cold War

Successes and Failures of Dà ©tente in the Cold War From the late 1960s to the late 1970s, the Cold War  was highlighted by a period known as â€Å"dà ©tente† – a welcome easing of tensions between the United States and the Soviet Union. While the period of dà ©tente resulted in productive negotiations and treaties on nuclear arms control and improved diplomatic relations, events at the end of the decade would bring the superpowers back to the brink of war. Use of the term â€Å"detent†- French for â€Å"relaxation†- in reference to an easing of strained geopolitical relations dates back to the 1904 Entente Cordiale, an agreement between Great Britain and France that ended centuries of off-and-on war and left the nations strong allies in World War I and thereafter. In the context of the Cold War, U.S. presidents Richard Nixon and Gerald Ford called dà ©tente a â€Å"thawing out† of U.S.-Soviet nuclear diplomacy essential to avoiding a nuclear confrontation. Dà ©tente, Cold War-Style While U.S.-Soviet relations had been strained since the end of World War II, fears of war between the two nuclear superpowers peaked with the 1962 Cuban Missile Crisis. Coming so close to Armageddon motivated leaders of both nations to undertake some of the world’s first nuclear arms control pacts, including the Limited Test Ban Treaty in 1963. In reaction to the Cuban Missile Crisis, a direct telephone line – the so-called red telephone – was installed between the U.S. White House and the Soviet Kremlin in Moscow allowing leaders of both nations to communicate instantly in order to reduce the risks nuclear war. Despite the peaceful precedents set by this early act of dà ©tente, rapid escalation of the Vietnam War during the mid-1960s increased Soviet-American tensions and made further nuclear arms talks all but impossible. By the late 1960s, however, both the Soviet and U.S. governments realized one big and unavoidable fact about the nuclear arms race: It was hugely expensive. The costs of diverting ever-larger portions of their budgets to military research left both nations facing domestic economic hardships. At the same time, the Sino-Soviet split – the rapid deterioration of relations between the Soviet Union and the People’s Republic of China – made becoming friendlier with the United States look like a better idea to the USSR. In the United States, the soaring costs and political fallout of the Vietnam War caused policymakers to see improved relations with the Soviet Union as a helpful step in avoiding similar wars in the future. With both sides willing to at least explore the idea of arms control, the late 1960s and early 1970s would see the most productive period of dà ©tente. The First  Treaties of Dà ©tente The first evidence of dà ©tente-era cooperation came in the Nuclear Nonproliferation Treaty (NPT) of 1968, a pact signed by several of the major nuclear and non-nuclear power nations pledging their cooperation in stemming the spread of nuclear technology. While the NPT did not ultimately prevent the proliferation of nuclear arms, it paved the way for the first round of Strategic Arms Limitations Talks (SALT I) from November 1969 to May 1972. The SALT I talks yielded the Antiballistic Missile Treaty along with an interim agreement capping the number of intercontinental ballistic missiles (ICBMs) each side could possess. In 1975, two years of negotiations by the Conference on Security and Cooperation in Europe resulted in the Helsinki Final Act. Signed by 35 nations, the Act addressed a range of global issues with Cold War implications, including new opportunities for trade and cultural exchange, and policies promoting the universal protection of human rights. The Death  and Re-Birth  of Dà ©tente Unfortunately, not all, but most good things must end. By the end of the 1970s, the warm glow of U.S.-Soviet dà ©tente began to fade away. While diplomats of both nations agreed on a second SALT agreement (SALT II), neither government ratified it. Instead, both nations agreed to continue to adhere to the arms reduction provisions of the old SALT I pact pending future negotiations. As dà ©tente broke down, progress on nuclear arms control stalled completely. As their relationship continued to erode, it became clear that both the U.S. and the Soviet Union had overestimated the extent to which dà ©tente would contribute to an agreeable and peaceful end of the Cold War. Dà ©tente all but ended when the Soviet Union invaded Afghanistan in 1979. President Jimmy Carter angered the Soviets by increasing U.S. defense spending and subsidizing the efforts of anti-Soviet Mujahideen fighters in Afghanistan and Pakistan. The Afghanistan invasion also led the United States to boycott the 1980 Olympics held in Moscow. Later the same year, Ronald Reagan was elected President of the United States after running on an anti-dà ©tente platform. In his first press conference as president, Reagan called dà ©tente a â€Å"one-way street that the Soviet Union has used to pursue its aims.† With the Soviet invasion of Afghanistan and Reagan’s election, the reversal of the dà ©tente policy that began during the Carter Administration took the fast track. Under what became known as the â€Å"Reagan Doctrine,† the United States undertook the largest military buildup since World War II and implemented new policies directly opposed to the Soviet Union. Reagan revived the B-1 Lancer long-range nuclear bomber program that had been cut by the Carter administration and ordered increased production of the highly mobile MX missile system. After the Soviets began to deploy their RSD-10 Pioneer medium range ICBMs, Reagan convinced NATO to deploy nuclear missiles in West Germany. Finally, Reagan abandoned all attempts to implement provisions of the SALT II nuclear arms agreement. Arms control talks would not resume until Mikhail Gorbachev, being the only candidate on the ballot, was elected president of the Soviet Union in 1990. With the United States developing President Reagan’s so-called â€Å"Star Wars† Strategic Defense Initiative (SDI) ant-ballistic missile system, Gorbachev realized that the costs of countering U.S. advances in nuclear weapons systems, while still fighting a war in Afghanistan would eventually bankrupt his government. In the face of the mounting costs, Gorbachev agreed to new arms control talks with President Reagan. Their negotiation resulted in the Strategic Arms Reduction Treaties of 1991 and 1993. Under the two pacts known as START I and START II, both nations not only agreed to stop making new nuclear weapons but also to systematically reduce their existing weapons stockpiles. Since enactment of the START treaties, the number of nuclear weapons controlled by the two Cold War superpowers has been significantly reduced. In the United States, the number of nuclear devices dropped from a high of over 31,100 in 1965 to about 7,200 in 2014. The nuclear stockpile in Russia/the Soviet Union fell from about 37,000 in 1990 to 7,500 in 2014. The START treaties call for continued nuclear arms reductions through the year 2022, when stockpiles are to be cut to 3,620 in the United States and 3,350 in Russia.

The individual and the State Essay Example | Topics and Well Written Essays - 750 words

The individual and the State - Essay Example These configurations alternate between those put forward by two of the founding figures of Western political thought—Thomas Hobbes, and Jean-Jacques Rousseau—who each offer different understandings of the relation between freedom and equality. No version is decisive, due in part to the problems with each account. With both Hobbes and Rousseau, we cannot understand their thoughts on freedom and equality without first recalling their different takes on the reality of lived experience, what Hobbes calls the state of nature. In Leviathan, Hobbes outlines a state of nature in which war and conflict are the natural way of things. Human beings, fundamentally insecure in their person, able to kill and be killed, cannot gain a sense of safety in the state of nature. Instead, the risks always remains that some individual, or group of individuals, will plot and carry out one's demise. Because of the intrinsic scarcity and uneven distribution of goods, people tend to use their capa city to kill each other to suit their own needs, as nature demands. As such the state of nature far too often induces a state of war, wherein the life of man is â€Å"solitary, poor, nasty, brutish, and short† (Hobbes). ... ality and freedom is essentially negative, which is to say that it is when man is most equal that he is most in danger, and thus constantly beset by impediments that impinge upon his freedom. In the state of nature, all are equally able to kill or be killed, to steal or to be stolen from, but such a situation is untenable, and reason demands that it be redressed and the situation improved. Some might contend that this state thus produces ultimate freedom, but Hobbes seems to think otherwise, since the risk of death and even the threat of danger impede one's ability to pursue their own objectives. It is for this reason that social compacts are produced, and common-wealths agreed to, even though they limit one's freedom. In Hobbes' thinking, freedom â€Å"signifieth (properly) the absence of Opposition† and a â€Å"Free-Man, is he, that in those things, which by his strength and wit he is able to do, is not hindered to do what he has a will to† (Hobbes). At the same time, the state that comes in to rectify these problems and produce a civil society does not actually generate new, more robust liberties. Instead, Hobbes argues that with the inequality of the state comes new forms of â€Å"oppositions.† He writes: â€Å"But as men, for the atteyning of peace, and conservation of themselves thereby, have made an Artificall Man, which we call a Common-wealth; so also have they made Artificiall Chains, called Civill Lawes, which they themselves, by mutuall covenants, have fastened at one end, to the lips if that Man, or Assembly, to whom they have given the Soveraigne Power...† (Hobbes). In a civil society, in a common-wealth, some are better off than others, and the society is thus less equal; the role of the state, if it is a just state, is to ensure those negative freedoms

Code of Ethics for Engineers Essay Example | Topics and Well Written Essays - 1500 words

Code of Ethics for Engineers - Essay Example Introduction The issues of ethics in the modern society are very important for the representatives of different fields. A special attention to ethics should be paid by managers and engineers, people, who are responsible for the lives of other people. It is evident that the issues of ethics determine important background of professional activities. Thus, an engineer should be responsible and a devoted professional. A neglectful attitude to the direct professional duties can result in deaths of people or numerous damages. It is further discussed that engineers should develop and support their decisions, which are honest, factual and safe. Therefore, it is not difficult to comply with the ethical issues for the engineers. A personal contribution to work and work performance under supervision will lead to taking the number of steps in a responsible manner. The level of competence and experience are two basic factors, which determine the successful actions of the managers. Case Study Summ ary The responsibility of the modern managers and engineers exceeds the limits of their standard professional roles and functions. On the basis of the case study about BAC1-11 (British Airways flight 5390) it is evident that ethical concerns and a proper attention to the most relevant features of human lives are of crucial importance for the safety of their lives and souls. There was a great accident happened to that plane: when BAC1-11 was flying through 17,330 feet en route from Birmingham to Malaga, Spain, June 10, 1990, the cabin pressure blew out the left windscreen. This case study illustrates drastic consequences of an engineer’s behavior in case of his neglectful attitude for his professional activities. Moreover, ethical issues should create a strong and a reliable basis for a proper consideration about professional skills. There was a great personal tragedy happened to the commander of the crew, who was sucked halfway out of the windscreen aperture. There were no ac cidents of death and there was, supposedly, an oversight of the manufacturer. Actually, a specified 84 bolts securing the windscreen were of a wrong diameter. There was a wrong action made by the Shift Maintenance Manager, who decided to make an operation, which he has been doing for many times. The Shift Maintenance Manager made a wrong decision, when he supposed to replace the bolts of the required diameter with 7Ds. Of course, it can be classified as a professional mistake and an evident oversight of the manager. Nevertheless, it is appropriate to correlate ethical issues of his behavior with the Code of Ethics. It outlines specific ways of behavior for the engineers and managers, because the lives of people depend on appropriateness of their actions and the necessity of professional measures taking. Discussion of the Case Study: A lack of Ethical Concerns Therefore, the mistake of the manager can be explained as inability of an individual to carry out a total responsibility and a lack of appropriate testing. Moreover, the Shift Maintenance Manager was lacking of a proper potential to conduct a high-quality process of the windscreen fitting. Thus, it can be said that there were too poor practices of engineering, a lack of professionalism and inability to provide high-quality engineering services. The direct work of the manager was not properly audited and Product Samples and Quality Audits can be

Justice in Platos Republic :: Papers Justice Plato Republic Essays

Justice in Plato's Republic Justice. What is justice? In this world where many people look out only for themselves, justice can be considered the happiness of oneself. But because selfish men do not always decide our standards in society, to find a definition, society should look at the opinions of many. Just as in the modern society to which we live, where everyone feels justice has a different meaning, the society of Plato also struggled with the same problem. In this paper, I will look into the Republic, one of the books of Plato that resides heavily on defining an answer to the meaning of Justice, and try to find an absolute definition. I will also give my opinion on what I personally think justice is. During the time Socrates and his fellow citizens spent looking for a definition, they came across many different examples. Well-known Athenians, such as Polemarchus, bring out their own definitions of what justice is, with examples like Justice is "Doing the right thing, or "Giving everyone his due." But soon after these definitions on justice were given, they were shot down by the quick wits of Socrates. Throughout the books of The Republic, I enjoyed reading the many ways that Plato picked apart the flaws in examples by others. It seems that Plato could find flaws without spending much time actually examining the definition. Friends and men of Athens had to restate and restructure their definitions time in and time out during the search for the meaning of Justice. Without the skill that Plato possessed in examining faults in definitions, one can quickly assume that a faulty definition works to be true. I did this many times while reading through different definitions. For example, the definition Polemarchus gives in section two of book one, saying that justice is giving everyone what is "appropriate" to him. To me, an example like this would fit as a definition, because without much examination, it works well for most situations. For example, if a man is good, then an appropriate return for his goodness is to be good back to him. But if a man acts in a bad or troublesome way, an equally bad punishment is needed to counter his actions. I see this fitting, but Socrates of course easily found a flaw, finding this definition useless if followed, because of there not being a person best at benefiting friends and harming enemies.

The Baby Boom

The Baby Boom was one of the most important events in Canadian history and continues to Impact how we live our lives today. After World War 2 ended, between the years of 1945 and 1 965, there was a huge increase in population known as the Baby Boom. The Baby Boom occurred because soldiers came home from war with a victory and were flnally ready to start a family with their wives or girlfriends In a time when there was a good economy. In 1959, 20 percent of all women who were in their twenties had babies and the average family had three to four children (1 ).Around 1961, births per 1000 women aged 15-49 hit almost 4,000 (5). In total, more than 8. 2 babies had been born during the baby boom in Canada (2). These statistics give you an indication about how densely and quickly the population increased and how this bulge in the population could not be Ignored through the years, Many events In history have helped shape Canada into the country it is today, but nothing has made such an impac t on how we have lived, live now, and will continue to live as much as the baby boom has.The Baby Boom created an overwhelming demand for homes ecause of expanding families needing more room for their newborn children, this demand led to something called â€Å"Suburbia†. More than 1. 1 million housing units were bullt In the 1950's (3) to adjust to all of the new families who needed homes – this began the first decade of â€Å"urban sprawl†. There would also be a big huge demand for nurses, school teachers, doctors and such to take care of the huge amount of new kids born as a result of the Baby Boom.CanadaS economy had gone from making Bren Machine Guns Just a few years earlier for the war to making baby arriages, baby clothes, new cars, and bunk beds for all the new children that had lust recently entered Into the world. A few years later. during the 1950S, when the â€Å"baby boomers† started to become teenagers, society had to adjust accordingly as we ll. Many communities began to build new arenas, recreational facilities, organizations, and â€Å"teenager hangouts† in order to make up for the huge amount of adolescents roaming their society. In the same time period the baby boomers also began to greatly influence music culture and such.Teenagers tended to listen to the ig rock and roll stars at the time, Including Chuck Berry, Elvis Presley and Ottawa's very own Paul Anka (4). Marketers began to realize that the more they used these songs, the more money they would make. That being said, the baby boomers virtually catered to not only the music Industry, but things such as film and books as well. The baby boomers were controlling the way the 50's and 60's would later be viewed and talked about in the future. The Baby Boomers are affecting todays communities. The average baby boomer would be around 65 years old this year.Today, they don't ecessarily rule the media world, but they do have a huge impact on Job openings for yo ung people. The baby boomers are occupying all of the big Jobs of today, making it harder for younger people to find Jobs that pay well to support their families. Luckily for teenagers of today, soon the baby boomers will be retiring all at once, leaving a huge amount of Job openings in their path. Once the baby boomers retire and Decome seniors, tne taxes may De Torcea to Increase In order to cater to tne needs 0T the huge amount of elderly and their requirements, such as government pensions, nd Medicare.There might also be smaller changes that the average person wouldn't notice, such as the demand for soccer fields and hockey arenas may decrease and golf courses could become more popular. If the Baby Boom from 1945- 1965 didn't happen, the world today, leading up to today, and even the future, would be very different from the way we live now. When the baby boomers were originally born, they required a huge amount of new housing and supplies, as well as causing a vast increase in p opulation in a very short period of time.When the baby boomers grew up to be teenagers, they virtually controlled the media scene and also required a lot of new buildings and things to be built. Even now, when they are almost seniors in our society, they control a lot of things, one of the bigger things being employment. The Baby Boom happened around 55 years ago, and it still is showing impact on Canada's development today. There are many other events in Canada's history that contributed to Canada's development but nothing continues to have as much of a significant impact as the Baby Boom does.

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